After 20 years as an award-winning business writer and editor reporting on innovative, creative companies and people for newspapers, magazines and Web sites, David Wallace wanted to offer the same incisive, fresh research and unique viewpoints (even corporate self-deprecation or humility) to companies and non-profit organizations. After all, direct connections to customers, prospects, allies or press were available without costly PR agencies or Super Bowl commercials.

So instead of writing for The New York Times, Wired, Reuters or other “one-way” media, he chose to work with companies developing “corporate conversations” with clients, prospects, partners and other audiences. Through user group programs, social media such as Facebook and Twitter, companies could build their own networks.

He has created programs and processes for reaching new audiences and breakthrough messages –white papers to direct mail, postcards to Twitter treasure hunts – for a range of companies from Fortune 500 to newly-funded start-ups and community groups. David is a long-suffering Cubs fan, frequent blood donor, average tennis player and adjunct instructor in multimedia journalism at Emerson College.