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| Encouraging hospital CEOs to pursue innovation strategies, a white paper “The Power of Innovation” delivered clear steps for revitalizing entire organizations. Educational ‘how-to' approaches were based on research and methods from the innovation consulting firm, Doblin. Profiles of successful initiatives gave these project real examples of new business models, creative service delivery and financing options. This Dallas-based organization serves more than 2,000 hospital and health care organizations nationwide. |
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| Operational, consulting and technological change at some of the world's largest corporations are captured in case studies where technology consultants and client companies recap business transformation. Whether for a client's internal use or for SAP and client marketing, these documents clearly and completely detailed challenges and benefits of advanced software and business processes. |
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| Data storage, disaster recovery and consulting clients shared best practices and advice in a white paper on the company's Web site. Written for CxO-level readers to show that forward-thinking capital expenditures create competitive advantages, this project led to an interactive Web seminar and articles for industry press. |
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| Articles for the online business review “Knowledge@Wharton” and newsletters or conference materials on subjects ranging from real estate to health care to academic research on new and innovative strategies.
Thousands of readers around the globe can now share conferences, research materials and business insights thanks to the first online business review. |
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| To support a Web-based marketing program, printer customers were interviewed to learn which features or anecdotes were uniquely helpful for particular markets such as automotive, real estate or health care industries. Customer success profiles were added monthly including photos and advice for visitors to the site. Downloadable document templates were offered as part of a focused effort to drive sales in targeted segments. |
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