When the company brought a new infrared camera to market that could “see” invisible volatile organic compounds, Gamechange supplied market research, feedback from users and message testing among oil/gas refineries, chemical companies and pipeline operators throughout North America.  For six months, we coordinated press coverage in trade, local TV and other outlets, including MSNBC . One client, Exxon-Mobil, provided a “lead user” example of new applications for the GasFindIR camera, leading the company to pursue federal approvals.