To support rapid company expansion shortly after a public offering of shares, Gamechange refreshed and rewrote dozens of client case studies on complex “idea management” and corporate innovation projects. Working with Imaginatik's London and Boston offices, we coordinated multiple PR agencies and in-house executives at client companies including Chevron, Solvay, Dow Chemical and others. The result was a 5x increase in online interactions thanks to corporate blog and newsletter outreach, that positioned Imaginatik as a source of research in this emerging field and best practices for successful innovation programs.