To support rapid company expansion shortly after a public offering of shares, Gamechange and its partners refreshed and rewrote dozens of client case studies on complex “idea management” and corporate innovation projects. IdeaCentral software provided a platform for engaging workers for their ideas and reviews on improvements ranging from cost savings and operational efficiency to new products/services or audiences.

 

Working with Imaginatik's London and Boston offices, we coordinated multiple PR agencies and in-house executives at client companies including Chevron, Pfizer, Solvay, Dow Chemical and others. One result was a 5x increase in online interactions thanks to corporate blog, events such as conferences and newsletter outreach. Imaginatik positioned itself as a source of research in this emerging field and best practices for successful innovation programs.