GOAL:
A custom publishing client wanted a blog-style newsletter with brief items with helpful tips for world travel and mobile technologies spanning computers, music players and accessories. The client, iPass, supplies Internet access at thousands of locations – serving road warrior executives and leisure travelers.

RESULTS:
Delivering a mix of feature articles, and separate websites for Mobility Stories and Gear Reviews gave each audience access to the most useful material. Helpful guides on “Where to Connect” and “How to Connect” offered tips on using Wi-Fi, broadband or other Internet access points. When iPass wanted to advise corporate clients on deploying “mobile strategies” it had a deep library of best practices and customer experience.

LINKS
Whitepaper / Picking Up the Right Signals (PDF)