A new process for managing online advertising orders led magazine publisher Reed Business Information to create training materials and a “Quick Start” document. Merging print and Web-based ad sales was a turning point for the company and executives wanted to move salespeople quickly to an online tool serving advertising operations for dozens of U.S. publications. The software tool integrated several existing operations/systems and required an intuitive set of action steps, icons and graphics to simplify ad inventory management and order entry. Within weeks, Gamechange developed a training schedule and process, and delivered a step-by-step guide to help employees shift from manual order entry to the Web-based system.