This tour operator spent 30 years arranging successful exclusive alumni travel programs for museums, colleges and universities but had no Internet visibility. Within months, a website and marketing strategy reloaded the company’s sales pipeline and helped its clients start a social media campaign with travelers. By sharpening the focus on smaller, regional institutions with potential for long-term relationships, Travel with the Experts is positioned for the future with a new technology platform to support growth.

Analysis of thousands of customer data details showed need for identifying and rewarding repeat customers. Referral program created and implemented in late 2010.

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