When this Waltham, MA data /search provider for business people and companies raised its profile in 2008, it introduced new services aimed at the small business market. Using social media, outreach to tech/business press and direct mail, the company gained attention that improved upon traditional business list brokers with more current data and flexibility for users.

From user instruction manuals to direct mail ads and client success stories, Zoominfo expanded its collateral library with a consistent style and corporate voice. A go-to-market plan for ZoomLists was a disruptive challenge to list brokers, which could not compete with the accuracy and depth of sales-and-marketing and research applications for 40 million individuals and 4 million companies using unique Semantic Web search.

What does zoominfo know about you and your company?