In 2008, this company’s database/search engine for business people and companies raised its profile and introduced new services aimed at the small business segment. Through a combination of social media, outreach to tech/business press and direct mail, the company gained attention compared to rivals. Users and prospects focused on client profiles targeting executive recruiters, sales-and-marketing and research applications for the data, which spanned 40 million individuals and 4 million companies using unique Semantic Web search tools.