Gamchange Brochure
        

Results

Precisely what you need to get the job done. For some clients, it’s a library of sales collateral — slides, white papers, digital ads, videos. Others begin with a strategic look at brand identity and communications plans. These summaries provide a few details of the work we’ve delivered.

Gamechange provides the people and skills to chart your course and test ideas — internally and externally — employing the highest ethical standards and professionalism. From ensuring compliance with company policies to monitoring reactions outside your organization, the answers may be online or in-person, anecdotal or analytical. We find the right combination to unlock maximum value.

After all, knowledge is power.

Travel

Exploring a fresh start for a travel company’s marketing and operations

Situation

After 30 years in the group travel industry, a family-owned, regional company needed an overhaul. Customer data and promotional materials required new analytics and reporting capabilities. Reservation and pre-departure communications had to keep pace with a more mobile and busy global traveler. Utility failures were another driver for creating a back-up plan with secured, cloud-based data. Moving client-facing resources to web-based, social and self-service systems – using Google Drive and more customized options -- helped trip sponsors such as colleges mulitple options to serve clients at any time, anywhere.

Delivered

  • Revised website brand logo, mailing/web brochure templates.
  • Doubled new client onboarding and activity in first year.
  • Customer analysis sped up bookings and created new referral incentives using Facebook, Twitter and Pinterest.
  • Launched e-newsletter, pre-departure conferencing and on-call support aided both travelers and sponsor organizations, largely college alumni organizations with limited staff.
  • Emergency plan and backup created resilience during Superstorm Sandy, providing fail-over capacity from New Jersey office using cloud-based assets.


DESIGN SAMPLE: Flyer Redesign




Waav

During a critical market pivot, leading the shift to in-motion WiFi for buses and trains

Situation

Cambridge, MA company scored impressive early success: installing a Wi-Fi router fleet to serve passengers on 250 railcars traveling on a 1000-mile Boston-area commuter train system. After winning and installing Wi-Fi routers for Greyhound Lines and Bolt Bus in 2009, the company needed a marketing message and strategy for reaching transit agencies all over the U.S. Competing against multinational corporations quickly put this 10-person company in uncharted territory. WAAV executives shifted to sales development instead of the earlier focus on tech PR.

Delivered

  • Identified more than 100 new sales prospects, developed marketing plan and content strategy using print, email, conferences/trade shows.
  • Overhauled collateral library with transit-specific sales materials.
  • Created partner marketing templates and support for resellers and system integrators.


Reed

Introducing new technology to a traditional gas/oil facility customer amidst changing regulatory standards

Situation

The company developed a new infrared camera, GasFindIR, to detect leaking gases not visible to the human eye -- a significant leap forward in maintenance of oil/gas/chemical pipelines. Following Hurricane Katrina, it was used for aerial inspections, finding leaks of volatile organic compounds in Texas and Louisiana. Yet slow sales uptake by corporate and industrial prospects led to a project for Gamechange to explore causes, go-to-market messages and prospects.

Delivered

At a training session for GasFindIR users and sales prospects, we interviewed early adopters. Objections from prospects were shared with sales executives along with research on trends in safety inspections. During this project we produced:

  • Client success story from ExxonMobil Baytown refinery – the largest U.S. facility at the time.
  • Repositioned brochure and collateral targeting regulatory agencies – not companies – as a new market.
  • Press coverage from trade outlets, such as Hydrocarbon Processing, and mainstream business titles including Houston Business Journal.
  • News releases, presentation decks and B-roll video using existing media assets.


Boreal

Fast-growing sustainable energy company challenged to punch above its weight

Situation

In 2010, federal and state incentives for renewable energy installations made commercial-grade projects financially attractive. Industrial property owners and government agencies responded quickly to study and implement wind, solar and photo-voltaic heat/electric installations. This Arlington MA company suddenly had feasibility studies to complete across the U.S. and multinational corporations as construction clients. A homemade logo and website were no longer acceptable.

Delivered

Gamechange led a brand overhaul and new website that highlights its work for Philips Lightolier, U.S. Department of Veterans Affairs and at Boston’s Museum of Science. Within 90 days, we designed and launched a new streamlined site; wrote or edited case studies and supporting materials for proposals and new presentation slides. This affordable, responsive program delivered quick results. More details can be found at www.boreal-renewable.com. Results:

  • New logo and type library, business cards and document templates.
  • Forward-looking calendar of news, events, milestones and press outreach.
  • Inventory of project photos and library of referrals, for response to inbound inquiries.
  • Organized links that increased search results and visibility by using public sites with news video, corporate announcements or partner resources.


Design Sample: New Logo




Reed

Managing growth, community and complexity at a cutting-edge software/consulting company

Situation

Following its London-based public offering, this software company chose Gamechange to support its Boston office, the US headquarters. We delivered a coordinated effort in both internal communications process and external outreach to clients to celebrate their successes. Imaginatik software powered innovation and collaboration efforts at Schering-Plough, WR Grace, Pfizer and Cargill. Industry research and client success stories built a library of sales/marketing resources and a repeatable path for marketing materials and legal clearances.

Delivered

Created a cohesive marketing resource center by editing years of white papers, conference and pitch-related slides and after-action reviews. Built a company style/brandbook. We also created press announcements, speaking/conference presentations and material for – and from – worldwide user meetings. Key results:

  • Developed a new blog to tap the growing interest in corporate innovation training. That blog saw a 5x increase in interaction with clients, prospects, industry experts over previous efforts.
  • Supported online user communities where software lead users exchanged advice on ideation campaigns.
  • Served as internal managing editor to ensure public information was consistent, accurate and within London Stock Exchange rules.


Reed

Merging print and Web-based ad sales at a turning point for global business publisher

Situation

Many years ago, carbon-based information exchange called “magazines” used paid advertising to finance production. In 2007, Reed Business Information needed training materials for its advertising team that could manage both print orders and the technical and timely insertion of Web-based ads into online news sites.

Merging print and Web-based ad sales was a turning point. Executives wanted to move salespeople quickly to an online tool serving dozens of U.S. publications. The software platform integrated several existing operations. It required an intuitive set of action steps, icons and graphics to simplify ad inventory management and order entry confirmation. Like many do-it-yourself software shifts, the busy sellers didn’t want to spend time on order entry and reporting -- so the user guide explained both the “how” and “why” of user benefits.

Delivered

Roundtable meetings with company executives, software developers and employees who would be using the system helped us learn concerns and preferences. We explored the step-by-step process and produced detailed user training materials along with behavioral factors. For instance, we met salespeople who “outsourced” data entry to younger co-workers instead of using a self-service system.


Colspace

Datasheet Redesign


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