<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[GameCHANGE LLC]]></title><description><![CDATA[Marketing, content strategies and B2B expertise for go-to-market tech and complex situations.]]></description><link>https://www.gamechangellc.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 07 May 2026 08:25:51 GMT</lastBuildDate><atom:link href="https://www.gamechangellc.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Four Ways to Optimize For Surprise]]></title><description><![CDATA[When YOU know what’s next, set the table for your client’s need Anticipating a next question -- and telling them what to expect -- creates huge trust After a home renovation project, a contractor (who was not selected) emailed to say that he comes back to every client after six months for up to two years. He does that follow-up because HE knows that grout will crack, paint will need touchups and every client will have questions. Building that high level of trust, meeting needs BEFORE they...]]></description><link>https://www.gamechangellc.com/post/four-ways-to-optimize-for-surprise</link><guid isPermaLink="false">69f8ac5f6774f9d9f8d39290</guid><pubDate>Mon, 04 May 2026 14:33:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8403f9_6397739b88134b23aa272721565dd345~mv2.png/v1/fit/w_676,h_718,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Wallace</dc:creator></item><item><title><![CDATA[Your Brain Is Wired to Focus on New Things: Don’t Just Compete on the Basics]]></title><description><![CDATA[Countless actors have appeared as their own evil twin in TV, movies, stories or games. Just like the old “It was all a dream” trope, it offers an escape hatch for a stalled story that puts characters at a crossroads, unsure of what happens next. Cognitive expert Andy Clark writes about how the human mind has evolved to “predict” how a scenario will play out. Then, we envision a next step or two and even the anticipated outcome. The Prediction Machine You're Pitching To Cognitive scientist...]]></description><link>https://www.gamechangellc.com/post/your-brain-is-wired-to-focus-on-new-things-don-t-just-compete-on-the-basics</link><guid isPermaLink="false">69f4e1ef8c5a662f219adc5c</guid><pubDate>Mon, 04 May 2026 14:22:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/8403f9_76d7d7aca2604dd7b554cbffd7667b79~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>David Wallace</dc:creator></item></channel></rss>